Life Fitness named Official Fitness and Exercise Equipment Provider

Charlotte, NC – The NJCAA has announced its newest partnership with the Life Fitness Family of Brands, which is now the association's Official Fitness and Exercise Equipment Provider.
"The NJCAA is proud to partner with the Life Fitness, LLC and to provide our student-athletes with this tremendous opportunity," stated NJCAA President and CEO Dr. Christopher Parker. "As an association, we believe that providing student-athletes with state-of-the-art resources to continuously develop their skills will enhance the level of competition across the country."
Based out of Rosemont, IL, Life Fitness, LLC offers a portfolio that includes products from Hammer Strength, Life Fitness, Cybex, Indoor Cycling Group, and SCIFIT. From Life Fitness cardio products to Hammer Strength performance strength equipment, the Life Fitness Family of Brands offers a modern approach to fitness that will benefit NJCAA members. Through Halo Fitness Cloud, Life Fitness offers a powerful digital technology that provides facilities a wide range of tools to make business easier and create more meaningful and rewarding experiences for exercisers.
With the partnership, NJCAA member colleges will receive discounts on all Life Fitness, Hammer Strength, Cybex, ICG and SCIFIT branded equipment.
Tim McCarthy, Life Fitness Vice President, Sales – Americas, expressed his thoughts on the partnership agreement. "We're proud to support the NJCAA, we believe the products and services Life Fitness offers are relevant, cutting edge, and accessible for NJCAA members. We're looking forward to working with Dr. Parker and his team."
For more information on Life Fitness, visit:
About Life Fitness
Life Fitness has been dedicated to creating fitness solutions that benefit both facilities and fitness enthusiasts for over 50 years. Our purpose – to inspire healthier lives – started in 1968 with the Lifecycle exercise bike and continues with the widest range of cardio, strength and group training products in the fitness industry.
The Life Fitness Family of Brands delivers a wide variety of premium, specialized fitness solutions with its full family of brands that includes Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT.